By: Mike Lange

External Relations Manager, Pantene/Procter & Gamble for Northern Ohio. As Pantene's external relations manager, Randall Chinchilla has bolstered the brand into what the global leader in hair care calls "the next generation of shine." The cutting edge promotion includes a host of new products to parallel the company's new look. "We're a 60-year-old brand. In order to remain No. 1 in the marketplace, we have to continuously reinvent ourselves," explains Chinchilla.

"We've always been a performance and health-focused brand. We're all about shine, but we thought we were missing the beat in terms of establishing a strong, emotional connection with consumers. So part of this effort is intended towards nurturing that emotional relationship with consumers. We're thinking differently." With a vision still aimed at encouraging women to look and feel their best at all times, Pantene has also unveiled its new symbol. Called "Shira," its named after a North African wind that brings to life the empowerment of women to shine and be their best. The connection makes perfect sense, as Pantene is known for setting such high standards in an industry that focuses so heavily on matching consumers' needs.

"Pantene currently has 23 collections, so we've also taken a fresh look at our brand architecture and we've grouped those collections in groups that are more consumer-friendly and intuitive," says Chinchilla. "We're definitely focusing on having the best in class performing products and formulas."


Experience:
Consultant for Accenture before joining P&G.

Education:
Bachelor's degree in Business Administration, University of Michigan.

Best job experience:
Bringing out the best in a co-worker that I knew would do well.

Best advice:
"You will walk many paths in the course of your life. Be open to all and find the one that blends with your mind, body and soul and follow it to the exclusion of all others."

Best stress buster:
Working out using traditional Yoga. "It's the most beautiful and elegant form of meditation ever created."

Mentor:
My Grandfather, need I say more.

Career goals:
To continue to working, improving the lives of those around me.


Hobbies:
Traveling and exploring ruins of my native Peru.

Related Articles

Spurring Sales, Car Rebate Plan Is Left Up In Air

Credit-Card Delinquencies Increase

U.S. Said To Plan Approving 10 Banks To Repay TARP

DISCLAIMER: This article is the copyright of Cleveland365.com, and/or its author, and may be redistributed provided that the article remains intact, with this copyright message clearly visible. No articles may under any circumstances be resold or redistributed for compensation of any kind without prior written permission from Cleveland365.com.